Equifax launches lead generation tool for mortgage lenders

Equifax launches lead generation tool for mortgage lenders
Equifax has launched a lead generation tool for mortgage lenders that it says will help users predict the likelihood that a lead will turn into a sale within the next two to six months. The product, called the Mortgage Lead Generation Models, uses data on a prospect’s credit, wealth and assets, property and demographics to help lenders better target their marketing.
Source: https://www.housingwire.com/rss