Hot Seat: Austin Niemiec of Quicken Loans Mortgage Services
Quicken Loans has seen incredible growth over the past year, doubling the number of its broker partners to more than 5,200. We talked to Austin Niemiec, executive vice president at QLMS, to find out how the company’s roots in the broker community benefit its partners today.
What are some of the major advantages that QLMS offers
for its partners, especially in this abundant market?
In this current market, speed and certainty are key to keeping
homebuyers happy. QLMS delivers great products to our partners, like our
game-changing tool, “The Answer.” The Answer is our online search engine that’s
like having an underwriter on call at all times; it delivers solutions in
seconds, 24/7/365. It’s this kind of innovative technology that allows our
partners focus on growing their business and building relationships.
Another focus of ours is transparency. QLMS takes care of
third-party vendor items for our partners including VOEs, pay-offs, homeowners’
insurance and more. We provide visibility
into these items so our partners have real-time information about the status of
their vendor items. In turn, our partners are delivering a significantly better
experience to their clients and agents.
Why is it so important for a mortgage broker to have a
partnership with a company with roots in the broker community?
Quicken Loans has its roots in the broker community. Dan
Gilbert, the founder of Quicken Loans, started out as a mortgage broker. Today,
Quicken Loans is the largest mortgage lender in America, but we haven’t
forgotten our roots. We know how
important the broker community is, and we ensure that whether a homebuyer comes
to Quicken Loans, or a QLMS partner, they have the best technology and
We bring our partners the right blend of industry-leading
pricing, cutting-edge products, innovative technology, important resources and
valuable in-person trainings like Flight Path. Our partners walk away from our
events with insights, strategies and real-world plans they can implement that same
day. The results have been powerful, and have helped our partners differentiate
themselves from their competition!
QLMS has incredible momentum and partners want to be part of
it – allowing us to double the number of our partners in the last year to over 5,200
financial institutions, and growing, today.
What are some other key ways that QLMS helps its partners
elevate their business?
Along with our pricing, products, technology and resources –
we listen. We love hearing feedback from our partners, because we use the
feedback to innovate and improve the process for our partners.
Another QLMS program that raises the bar for partners is
Pinnacle. Partners who are in our exclusive Pinnacle program have exclusive
access to the newest features, and are invited to exclusive events with
industry experts, receive marketing and recruiting consultation and more.
One of the most impactful Pinnacle benefits is Fresh Start, a
program that helps our partners’ clients boost their credit scores. Pinnacle
partners have access to a personal Fresh Start credit consultant, and typically
clients raise their credit by an average of 38 points through the program. It’s
a major game-changer and something our Pinnacle partners have given us very
positive feedback on.
QLMS launched Pinnacle last year with just 28 partners in
the program, and have grown it to nearly 350 in just a year.
Why is it so important for successful partners to double
down on their business including a focus on marketing and process?
It’s a tremendous time for growth for our partners, so I
encourage all of them to take this time to put more effort into the aspects of their
business that will encourage growth.
Whether it’s investing in new technology, or hiring new team
members, it’s the right time to improve your process. By doing this now, during
this abundant market, you’re putting your business in the right position for
Take time to show your clients what your company stands for
and who you are. Enhance your marketing by using the QLMS Marketing Hub which
provides effective direct mail, flyers, email and social tiles. Learn more
about social media strategies from our webinars. There are countless ways to impact
But most of all, align with a lender that is willing to
support you and your growth. Now, and
for the long term, QLMS is here to help our partners with the right tools and a
proven process for success.