The Pandemic’s Impact on Consumer Shopping Behavior in Mortgage & Real Estate
Our job as mortgage professionals is to help consumers when and how they need us. This is especially important in the current crisis as the behaviors of both consumers and those in the housing industry are changing. Join Jornaya’s Head of Consumer Finance Mike Eshelman and Chief Marketing Officer Rich Smith as they discuss consumer shopping trends and the impacts on the housing industry. They’ll provide never before seen research on consumer shopping behavior pre- and post-COVID.
“Consumer shopping behavior has permanently changed; the customer expectation has changed,” Eshelman says in the session. “And we need to adapt to those changes.”
Jornaya has proprietary access to data in markets where customers invest significant time researching, analyzing, and comparing options on major purchases, including real estate, mortgage, and banking. Working with a network of over 1,000 partners who operate more than 35,000 comparison shopping and lead generation sites, we provide companies access to early behavioral buying signals for customers and prospects. Monthly, we witness over 350 million consumer purchase journeys in a privacy friendly manner.
Watch the full session below. To go back to the full HousingWire Annual 2020 on demand summit, go here.
Rich Smith, Chief Marketing Officer, JornayaMike Eshelman, Head of Consumer Finance, Jornaya
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