WFG’s MyHome solution brings borrowers on board early on in the real estate process, improving their experience
Since its founding in 2010, WFG National Title Insurance Company has worked to advance the real estate, mortgage lending and title industries, adding greater efficiency and accuracy to processes and a vastly improved experience for consumers.
In a recent industry survey, WFG Enterprise Solutions identified that key concerns throughout this multifaceted industry include:
Process inefficienciesCommunication, signing and closing issues Data quality
Addressing these key issues is at the heart of WFG’s MyHome design, and continues to be the driving force behind each enhancement.
WFG Enterprise Solutions launched MyHome Exchange as a way to bring borrowers on board early on in the real estate process. It significantly improves the consumer experience by providing a convenient, secure and intuitive self-service ecosystem that increases operational capacity by reducing application-to-close turn-times, eliminating operational redundancies and improving lender throughput, resulting in more closed loans.
As a complete, end-to-end solution, WFG’s MyHome supports the entire transaction continuum, from data collection to closing. It allows for early and clear communication and greater transparency throughout resale and refinance transactions. MyHome also streamlines the settlement process and increases throughput by eliminating duplicate touchpoints, enabling proactive communication, and facilitating data and document collection, storage and sharing.
By connecting transaction participants and significantly improving the consumer experience with greater convenience, security, transparency and intuitive self-service, WFG’s MyHome provides borrowers and buyers with an unparalleled experience.
This solution includes personalized communications with direct text, email and dashboard notifications. MyHome even alerts participants of important milestones throughout their transaction, so they’re always up-to-date.
Focusing on products and technology solutions that improve the customer experience is a differentiator for MyHome, as well as the Williston Financial Group family of companies in general.
Much of MyHome’s uniqueness stems from the process by which the company’s technology subsidiary WEST, a Williston Financial Group company, develops enterprise solutions and technology products. WEST’s product development process drives how WFG Enterprise Solutions and the rest of the WFG family of companies engage with their customers and consumers.
WFG’s MyHome is sophisticated, but its information wizard and dashboard are both elegant and simple to use. This is key to engagement in combination with multiple LOS integrations, as it vastly improves transactional efficiency. The secure online collaboration space that MyHome creates for transaction participants helps ensure the full exchange of data upfront from the consumer.
In fact, when the company sends WFG’s MyHome links to consumers to initiate the process, engagement and turnaround times improve significantly, with data and document uploading and subsequent follow up taking place the same day or the next day in most cases. This is a vast improvement over the prior process of repeatedly requesting this information via phone and email, which could take weeks or more to complete.
In the future, WFG’s MyHome will play a broader and more central role in the digital closing evolution.
Product Snapshot: WFG’s MyHome automates manual processes to enable proactive communication, data and document collection and sharing, resulting in an improved experience for consumers and other real estate transaction participants.
The post WFG’s MyHome solution brings borrowers on board early on in the real estate process, improving their experience appeared first on HousingWire.