With low margins, strategic marketing is key for lender profits

With low margins, strategic marketing is key for lender profits
There’s cause for optimism in the housing market as spring rolls in, with the Fed’s decision to slow interest rate hikes spurring an increase in home sales in February. But as welcome as that rosier view is for everyone in mortgage lending, the competition for homebuyers remains fierce, which puts the onus on mortgage marketing teams to connect with borrowers sooner and more effectively than ever before.  
Source: https://www.housingwire.com/rss